Color consultants are also known for their experiments with rooms painted different colors and the responses they receive. In some studies, shown that weight lifters performed better in blue rooms, babies cry more in yellow rooms, and pink rooms have helped to calm down prisoners(pink jails? how Barbie!). Likewise, red has been shown to increase appetite and motivate action(no wonder love tomato sauce, strawberry, ketchup with fries! but again I love white vanilla & green tea ice cream...all rainbow food! I don't discriminate, yay!), green creates a cozy and fresh feeling (love green grass, jut not mowing lawns!), and blue calms and relaxes(love my blue jeans!). While questions have been raised about the accuracy of these "new" ideals, they are not so new. Ancient civilizations also believed that color influenced behavior, and the ancient Chinese, Egyptians believed in Chromotherapy, or (color in healing...)
However, while these studies may seem accurate, results of a color having a universal effect on a group of people have been inconclusive.